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Google News contains stories from thousands
of news sources from around the globe. It takes the stories
and arranges them based on relevancy. Updates are done every
15 minutes by the Newsbot and there is no human intervention.
Algorithms decide on headline placement based on a number
of factors including how often stories appear and on what
sites, titles and publication times.
Optimizing for Google News
– Isn’t it just SEO?
I was intrigued to find that optimizing for Google News is
slightly different than the SEO approach for general search.
While most of the guidelines apply there are some nuances
that are handy to know to get news stories indexed in Google
News.
As with anything SEO search engines do not publish what to
do but, what not to do. So based on a bit of research and
“majority rules” I have come up with a few ways
in which you can have news stories appear in Google News.
Lessons in Optimizing for
Google News
Lesson #1
The source of the news must be good and of high quality and
already be known to Google News for inclusion.
There are a number of ways this can be done. One is to submit
your article or press release to a source that is syndicated
by Google News. Try PRweb, Business Wire or PRNewswire. Alternatively
you can contact news agencies to garner interest in your article.
Another way is to create a news section on your website featuring
quality newsworthy information. You should add something at
least weekly when optimizing for Google News. Once there is
content in your news area you do need to ask Google to include
it. Use the News Contact page and fill in the form.
Lesson #2
Keywords! As with general SEO, keywords prove to be important
when optimizing for Google News. Optimize story titles and
content using targeted keywords and phrases and ensure that
there is a fair amount of text.
Lesson #3
Timing is everything. Send stories out so that they are submitted
to Google News in the morning as opposed to the evening to
the region of your target audience. This is particularly true
if the story you have is in a highly competitive area.
Lesson #4
The Google News optimization clincher: numbers.
The Google News crawler expects to see numbers in the URL.
Numbers, it seems, is how this is accomplished. The recommendation
is to use between three and six numbers. However, there are
some very important rules.
1. Do not re-use the URL’s – these should be static
and unique
2. Do not start filenames with a year or include an ID that
begins with a year
These URL’s will not be crawled by Google News
www.seofever.com/press/mynewarticle.htm
www.seofever.com/press/article2.htm
www.seofever.com/press/2006news.htm
These URL’s will be crawled by Google News
www.seofever/2006/press/77364/myarticle.htm
www.seofever.com/2006/33345/400059697,299485,00.html
So, you see, optimizing for Google News
may be just a bit tricky but it can be done!
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