SEO Defined

You must be curious or you wouldn't be here. There are a number of buzzwords around at the moment: search engine optimization, seach engine marketing, website promotion, website placement, the list is long.

Most of these terms are interchangable. When you want to promote and market your website you will need to optimize it so that it performs well in search engines. Performing well means high placement on search engine results pages.

Here we will take a look at how all this optimization stuff works and what other elements that may be required by search engines for better placement on the results pages.

Once upon a time there was no Internet......

Advertising, or marketing, your business was comprised of newspaper, magazine, radio and TV ads. While most companies still use these mediums to target potential customers they also throw on-line advertising into the mix via their websites.

Just having a website, however is only half the battle. How are users meant to find your company site? Most users will query search engines (Google, Yahoo, AskJeeves) to find the information they are looking for. Whether that is a tool for removing grout or a travel company that specializes in trips to The Seychelles. But, how do the search engines (there are over 500 give or take) know about your company site? How does your site differentiate between the other 250,000 sites on a SERP? Customers will never make it to your site if they can't find it or don't know about it.

SEO's Good News

Well, the bad news is that this is NOT an automatic process. The good news - it is possible to get your site listed in the top rankings of a SERP by optimizing your site for search engines.

This site will try and cover an assortment of characteristics on the subject of search engine optimization (SEO) and marketing to put you on the road to high rankings. Here's a good place to start:

SEO is one of the best ways to get free traffic to your site, but what is it?

SEO is the progression of optimizing your site. A good SEO strategy is fundamental in achieving a high placement on the SERP and, more significantly, driving customers to your site. A first-rate strategy should consist of well thought out design and content (content is one of the chief driving forces of exceptional placement), even a pertinent domain name selection.

On this site we will take a beginners look at all things SEO and point you into the direction of a high ranking website.